Legal Research

"Marketing Podcast with Ethan Bloch"

 This post was written by John Jantsch: "(Click to play or right click and "Save As" to download - Subscribe now via iTunes

Imagine this scenario. You run an ad that directs someone to your landing page for a free report. They fill out the form, providing only their email address, and fifteen seconds later you receive an alert that tells you this person is a very high profile blogger, connector and influencer in your industry - just the kind of person you are looking for to pilot your new white labeled service.

The process described above is no longer fiction due to an innovative new service called Flowtown. In this week's episode of the Duct Tape Marketing Podcast I visited with Flowtown cofounder and CEO Ethan Bloch. Flowtown's mission, according to Bloch, is to help businesses paint a really rich story about their customers by appending each customer's social media activity to their record. Or, as they put it on their website - turn an email into a social profile. I equate this to the high tech version of the salesperson of past days that knew how to quickly establish some sort of common ground with a prospect or customer..."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Duct Tape Marketing, © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, 18 August 2010. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 20, 2010 (boomark / email).