Legal Research

"Respond to Reporters Immediately, If Not Sooner"

This post was written by Tom Kane: "The reason public relations is so much more effective than advertising is because of the credibility factor. What is said in an ad, which you pay for, is controlled by you, whereas what is said about you (hopefully in a favorable light) in the media by an independent third party is free advertising for you and your firm. And, since you want good press, make friends with reporters.

One way to do that is to quickly respond to requests for comment. (Of course, not commenting on any client matters without prior approval). You could become a general source for legal related stories and someone a reporter can rely on when they on a tight deadline. With that thought in mind, I love today's tidbit from 365 Marketing Meditations: Daily Lessons for Marketing & Communications Professionals by Larry Smith and Richard Levick of Levick Strategic Communications:..."

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Source: Legal Marketing Blog.com, 26 August 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 27, 2010 (boomark / email).