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WYHA? TTAB Affirms Mere Descriptiveness Refusal of "POLYMERLATEX" for Chemicals

Applicant failed to bounce back from a Section 2(e)(1) mere descriptiveness refusal of POLYMERLATEX for various chemicals, sealing agents, and other stuff. The Board affirmed, easily knocking down every argument made by Applicant. Which leads to the question, WYHA? In re PolymerLatex GmbH, Serial No. 79053418 (August 19, 2010) [not precedential].Examining Attorney Chrisie Brightmire King submitted dictionary, encyclopedia, and Wikipedia entries, scientific journal articles, and excerpts from Applicant's own website, in convincing the Board to conclude that "the term 'Latex' in applicant's mark, POLYMERLATEX, describes the nature of applicant's goods, which are, or include, 'latex' in one form or another, and, at a minimum, the term 'polymer' describes a component of the latex compound...continue to full post

Full post as published by The TTABlog on September 02, 2010 (boomark / email).