Legal Research

"Why You Should Use A/B Testing on Your Website"

This post was written by Jack Newton: "We all run into design-related questions when creating a web page. Questions like "Should this button be red or green?" or "What would the most effective headline for this paragraph be?". While these decisions may have a dramatic impact on the overall effectiveness of a website, they are often the product of subjective judgement calls by an individual, or worse, a committee.

What if, instead, we could approach such design decisions scientifically? A/B testing makes this possible by treating a web page design instance as an "experiment" where multiple variations of a webpage are randomly presented to page visitors; data measuring the web page's effectiveness, based on visitor behavior, is gathered, and the best-performing design is selected based on this data..."

Continue reading this interesting post by clicking on the author's name.

Source: Slaw.ca, 13 September 2010. Reproduced with permission of Simon Fodden, founder of Slaw.

Full post as published by Stark County Law Library Blawg on September 14, 2010 (boomark / email).