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: Real Lawyers : Have Blogs

Law blogs can bring you killer PR

By Kevin OKeefe

Defies logic that law firms spend tens and hundreds of thousands of dollars on Public Relations and ignore Blogs. Sure, there's a place for law firms use of PR agencies, but lawyers who are blogging effectively are regularly being interviewed and quoted by reporters. And they're getting these interviews without any PR support. I agree with Rich Brooks at Business Blog Consulting who business blogs can bring you killer PR. Let?s face it, journalists are having to do more with less, so they?re more and more likely to turn to Google and other search engines to track down ?experts? in a given field. As you continue to build your blog over time, creating great content in a specific niche, Google?s more likely to return your blog as a result when a journalist starts researching a column or article...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 21, 2008 (boomark / email).