Legal Research

"Large firms: Take Next Social Media Steps"

This post was written by Nicole Black: "A few weeks ago I discussed the ways in which large law firms can use social media to create an effective firm-wide online presence by establishing firm profiles on the top three most traveled social media sites: LinkedIn, Facebook and Twitter.

Once a large firm follows those recommendations and creates an effective enterprise-level presence online, the next step is to allow individual members of the law firm to interact on mainstream social media sites on a more personal level.

Of course, handing over the reins to individual firm members is an alarming proposition for many firms. There is a sense of loss of control of the message and fear of unforeseen conflicts and other public relations disasters.

Firms need to conquer their reluctance to allow individual members to engage on social media sites on behalf of the firm. Such personal interaction is the key to an effective online presence since people would rather hire other people to handle their legal matters -- not large, impersonal, faceless institutions..."

Continue reading this interesting post and reach the active link by clicking on the author's name.

Source: Sui Generis--a New York law blog, 21 September 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on October 07, 2010 (boomark / email).