Politics

How "Breast Cancer Awareness" Campaigns Hurt

By Anne Landman

October is Breast Cancer Awareness month. Pink ribbons abound at department stores, grocery stores, gas stations, shopping malls and many other places. But the big "awareness" push may be misplaced. After all, lung cancer kills twice as many women each year as breast cancer -- more women every year in the U.S. die from lung cancer than from breast, uterine, and ovarian cancers combined. In 2009 alone, 31,000 more women died of lung cancer than breast cancer. But there aren't any ribbons, theme-colored products, corporate promotions, colored car magnets, festivals or fundraisers to make people aware of lung cancer's devastating toll, or to support lung cancer victims or raise money for a cure.

Why not?

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Full post as published by PR Watch on October 11, 2010 (boomark / email).