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Parties Opt For ACR: TTAB Finds "AETNA ONE" Not Confusingly Similar to "HUMANA ONE" for Health Care-Related Services

Eleven months after the opposition was filed, the parties received their TTAB decision in Humana Inc. v. Aetna Inc., Opposition No. 91192704 (October 13, 2010) [not precedential]. The parties opted for the Board's ACR (Accelerated Case Resolution) procedure, agreed to accelerated discovery, skipped trial, and then proceeded to briefing on the merits, relying on evidence submitted with their briefs. [See Board's Order here].The Board found Applicant's mark AETNA ONE, in standard character and stylized form, for managed health care services not likely to cause confusion with the registered mark HUMANA ONE & Design for various pre-paid health care insurance and administrative services.Third-party registration evidence convinced the Board that the involved services are related...continue to full post

Full post as published by The TTABlog on October 26, 2010 (boomark / email).