Intellectual Property Law

When BEATS BY DR DRE Are 66% Off

By Marty Schwimmer

My son asked me for BEATS BY DR DRE headphones, retail $300, so I pretended not to hear him and left the room.  I tried that the next couple of times he asked me.  Eventually I had to do one of my 'when I was your age speeches' which makes him drowsy enough for me to escape.  Yesterday he texted me that he found a website selling them for 66% off.  DHGate.com, indicating that it is a wholesaler, offered three of the headphones for $100 each, plus free shipping (from China).  Three of his friends had gotten together and purchased them (and the attendant status that goes with them).   I checked out the website and saw that they were offering ear-bud versions for as little as 10% of retail.   I called Monster (manufacturer of BEATS) and asked them to confirm whether DH Gate was an authorized re-seller. No, they are on the 'blacklist.'  And then I had a 'when things are too good to be true' talk with my son.

Full post as published by Trademark Blog on October 22, 2010 (boomark / email).