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Social media is not about distributing your law firm's content to people

By Kevin

People do not create accounts on Twitter, LinkedIn, Facebook, or any other social media site to hear from your law firm. Social media is about engagement that arises out of listening and resulting conversations. Engagement that results in trust and relationships. The problem is that law firms are being told that social media, whether it be Twitter, LinkedIn, or Facebook is all about pushing your content at people. Social media is wrongfully being looked at by law firms as a distribution channel. An AP story yesterday morning regarding law firms' use of social media reported that "Buchanan Ingersoll & Rooney recently hired a consultant to train its lawyers on social media tools and established a policy for how to use sites such as Facebook and LinkedIn...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 27, 2010 (boomark / email).