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How do you know what your target audience considers to be relevant content for your blog?

By Kevin

Paedra Sohrens, head of marketing for Justis Publishing in the UK, asked at my LinkedIn Legal Blogging Group "How do you figure out what your target audience considers to be relevant content?" In addition to the answers from other members here's my answer. The first thing to do is to make a list of your target audience. Clients, prospective clients, and referral sources are a no-brainer. That's the first group. The second group is the influencers of the first group. 5% of people are going to influence 95%. These influencers include bloggers, reporters, association leaders, conference coordinators, publishers, and the like. You need to identify those influencers of your core group - clients, prospective clients, and referral sources. What associations are the core group in? What blogs might they read that have high readership (ID with Google Reader search)? What publications do they read? What conferences do they attend? It often does not matter if your clients ever read your blog for you to reach them through influencers who may quote you or invite to speak at a conference attended by members of your core target group...continue to full post

Full post as published by Real Lawyers : Have Blogs on November 01, 2010 (boomark / email).