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: Legal Blog Watch

QualitySolicitors Brings Common Branding, Promise of '5-Star Service' Across U.K. Law Firm Branches

By Bruce Carton

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Via the Slaw blog I learned of a very interesting business model for lawyers that is emerging in the U.K. A marketing alliance called QualitySolicitors has begun to brand law firms in different areas of the country with common logos and advertising, purporting to identify the ?best? small to medium-sized law firms in each area. In its website, QS states that it will have branches all across the U.K., and aims to make choosing a law firm easy and stress free: "There?s no longer any need for you to spend hours trying to choose between dozens of local law firms. Wherever you are, whatever your legal issue ? QualitySolicitors is the answer," the company says. Elsewhere on the site, QS says that clients will be able to "relax, safe in the knowledge that with QualitySolicitors you?ll be getting a 5-star service throughout your legal matter." The company claims that its firms are chosen as the "best" by the public, but the website is not clear on exactly how that occurs. Check out this video for one company's view of the future of law firms in the U.K.

Full post as published by Legal Blog Watch on November 03, 2010 (boomark / email).