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: Legal Blog Watch

FDA Taking 'Scared Straight' Approach on New Cigarette Warning Labels

By Bruce Carton

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After so many years of seeing cigarette boxes with warning labels ("SURGEON GENERAL'S WARNING: Quitting Smoking Now Greatly Reduces Serious ... zzzzzzzzzzzz"), smokers have likely tuned those warnings out completely. Yesterday, the FDA announced its plan to take these warnings to the next, more-alarming level, with 36 new proposed warnings that include graphic images of corpses, cancer victims and suffering children. On its website, the FDA states that the new campaign is the result of "The Family Smoking Prevention and Tobacco Control Act," which requires larger and more visible graphic health warnings on cigarette packages and ads. Accordingly, the FDA has proposed "nine new textual warning statements accompanied by color graphics depicting the negative health consequences of smoking." The nine new warnings are here -- click on them to see the graphics that will hopefully scare you or a loved one into putting cigarettes down for good.

Full post as published by Legal Blog Watch on November 11, 2010 (boomark / email).

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