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Intellectual Property Law

: OUT-LAW.com

European Parliament joins French traders in opposing use of rival brands as keywords

By Pinset Masons

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Companies should be able to block rivals from using their brand names as keywords for internet search advertising systems, a European Parliament report has recommended. The proposal backs calls made by a coalition of French firms.

Full post as published by OUT-LAW.com on November 15, 2010 (boomark / email).

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