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Rogers Facing $10 Million Penalty for Misleading Wireless Ad Claims

By Michael Geist

The Competition Bureau has come down hard on Rogers over wireless advertisements that claiming fewer dropped calls than the new entrants.  The Bureau is seeking a $10 million penalty and an immediate end to the campaign. The Bureau could find no evidence for the claims, noting that "the spectrum auction was intended to enhance competition in the wireless sector. New entrants attempting to gain a foothold in the market should not be discredited by misleading claims made by their competitors."  The decision is stunning (and expensive) rebuke to Rogers and indicative of the ongoing effort to combat the successful entry of new competition into the Canadian wireless marketplace.

Full post as published by Michael Geist on November 19, 2010 (boomark / email).