Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Real Lawyers : Have Blogs

Legal Marketing & PR

: Real Lawyers : Have Blogs

Law firm blogs ought to be separate and apart from law firm website : Discussion continues

By Kevin

Steve Matthews, a well recognized authority on bringing web visibility to the law firms, joined the discussion this week on law firm blog location and SEO. Matthews recommends that firms place each of their blogs on its own unique domain outside the law firm website architecture. Especially for larger general practice firms. Mathews makes four points in favor of separate blog domains from the SEO side: The absence of subject-aligned keywords embedded within the firm?s domain name hurts SEO. Like it or not, PetersononBrainInjury.com ? all other factors being the same ? will outperform PetersonLLP.com. The firm website is about the firm, as it should be. With multiple areas of practice, a law firm website?s incoming link text and other on-page factors can become so scattered that Google has trouble giving weight to the firm domain on any particular subject...continue to full post

Full post as published by Real Lawyers : Have Blogs on November 19, 2010 (boomark / email).