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: HealthBlawg

David Harlow Keynotes on Health Care Social Media and the Law at Annual Healthcare and the Internet Conference

By David Harlow

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I attended the 14th Annual Healthcare and the Internet Conference in Las Vegas this week, and gave a keynote presentation entitled: "Health Care Social Media - The Lawyers Don't Always Say No" in which I discussed the reasons for health care providers to engage with their constituencies via social media -- both from a business perspective and from a regulatory perspective (ACO rules and future phases of Meaningful Use rules effectively demand a response from providers involving social media), and how to do it without getting into trouble (there are a variety of HIPAA, other privacy, liability, anti-kickback and fraud and abuse issues to keep in mind when planning for patient engagement through social media). Here are the slides from my talk:

Some of the themes I touched upon ran through other sessions at the conference as well: development of patient portals, on-line services and a panoply of off-the-shelf and customized web and social media solutions. There was a great deal of sharing -- formal and informal -- throughout, and I enjoyed meeting many folks in person (some of whom I've known for a while, but only on line).   Kudos to the team at Greystone for putting on a terrific conference.

David Harlow
The Harlow Group LLC
Health Care Law and Consulting

Full post as published by HealthBlawg on November 19, 2010 (boomark / email).

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