Media & Entertainment Law

360 deals - some basics from M.E.L.O.N.

By Gordon Firemark

My friend and colleague Tony Berman is at it again, preparing a useful and comprehensive blog post about the growing phenomenon of so-called 360 deals, where record companies participate not only in revenues from an Artist’s record sales, but also from merchandise, touring, ticketing, online presence, marketing, sponsorships, endorsements, and the like.  Essentially, any money the artist earns is shared with the label..

Check it out the first installment of his multi-part article at  Multimedia Entertainment Law Online News.

Full post as published by Entertainment Law Update on March 27, 2008 (boomark / email).