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Finding USPS Blue Mailbox Famous, TTAB Sustains 2(d) and 2(a) Opposition

The fame of the United States Postal Service's blue collection box design mark carried the USPS to victory in this Section 2(d) and 2(a) opposition. The Board found Applicant's mark (shown immediately below) for key return services and related goods, likely to cause confusion with the USPS mark and like to create a false association with the USPS. United States Postal Service v. Lost Key Rewards, Inc., Opposition No. 91185802 (November 15, 2010) [not precedential].Section 2(d): The USPS proved that it has used its collections boxes in the shape of the two registered marks shown below since about 1894, and since 1971 the boxes have been colored blue. There are some 180,000 collection boxes across the country.The USPS extensively advertises and promotes its goods and services, with the blue collection box featured prominently...continue to full post

Full post as published by The TTABlog on December 08, 2010 (boomark / email).