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Basic SEO - search engine optimization - for your law blog

By Kevin O'Keefe

Law blogs, by their very nature, do well in search. But there are a few things all law bloggers ought to work on for search engine optimization. Title tags, incoming links, and listening to what clients and prospective clients are asking. Title tags define how your content is indexed on Google. Think of Google as one giant card catalogue (I'm showing my age). Each item published (blog post, website bio, newspaper article, whatever) is stored on Google's servers. In order for the content to be found, the content needs to be indexed. Content is indexed per the title tag. The text in the title tag is the blue text you see in bold and underlined when you do a search on Google. Do a search for Seth Godin and you'll the see the number one result reads 'Seth Godin...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 12, 2010 (boomark / email).