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Legal Marketing & PR

: Real Lawyers : Have Blogs

Niches lead to riches in legal blogsophere

By Kevin O'Keefe

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Seth Godin's 'Everyone and no one' is a good read for lawyers who fear blogging on niche area of the law. If you try to please everyone, the few you don't delight will either ruin your day or ruin your sense of what sort of product you should make. And if you believe the critic who insists that no one is going to like what you made, you will walk away from a useful niche. While presenting on an ABA TechShow panel regarding marketing on the Internet a few years ago, Greg Siskind told the audience that niches lead to riches. His point being that it's a heck of a lot easier for a lawyer to establish a word of mouth reputation as an authority by marketing to a niche than marketing as a generalist. Rather than blog on IP law, why not IP law for the pharmaceutical industry? You can still do IP work for those outside the pharmaceutical industry...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 12, 2010 (boomark / email).