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Law firm Twitter tip: Disclose who does your Tweets

By Kevin O'Keefe

I'm a big believer that Twitter is not only an information network, but also a relationship builder. Better relationships with existing clients. New relationships with prospective clients. Having said that, I know that law firms, especially large law firms, want to have a Twitter account in the name of the firm, a blog, or a practice group. I also know in talking with large law firms that such Twitter accounts are getting some traction. A large Cleveland firm I visited with this fall told me that their niche practice Twitter feed had quite a few followers from mass media and trade media. Not that surprising in that Twitter has become an information network for people looking for news and information in niche areas. Who better to follow than well known large law firm who is sharing the information the firm's lawyers stay up to speed on? A good idea though when using a branded Twitter feed (name of blog, practice group, or firm) is to disclose the people who are actually doing the Tweeting...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 03, 2010 (boomark / email).