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What is your law firm SEO consultant doing to your online reputation?

By Kevin O'Keefe

If you have someone doing search engine optimization work for your law firm you ought to know what they're doing for you. Your reputation is on the line. I'm in total agreement with search engine optimization consultant Andrew Shotland that when you have someone doing SEO work for you, whether it's link building, social media marketing, article writing, or profile claiming, you need to ask them you the following questions: Are you doing anything that can get my website banned/penalized in the search engines?Are you buying links?Are you comment spamming?Are you writing fake reviews?Are you creating fake addresses and profiles for me on Google Places and other local search sites?Are you doing anything that might result in my having a huge black eye in the SERPs (search engine results pages) for queries for my business? name or my name? Why? Per Shotland: The reality is that a lot of these tactics still work and can generate a lot of business for aggressive marketers...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 28, 2010 (boomark / email).