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SmallLaw: Here Is the 2011 Marketing Plan for Your Law Firm You Were Going to Prepare

By Lee Rosen

Originally published on January 4, 2010 in our free SmallLaw newsletter. Do you work in a large law firm? If so, you're reading the wrong version of this column. Read the BigLaw version instead. This month a variety of "experts" will push your firm to put together a marketing plan for 2011. That's a great idea! Many of us who manage small firms will get to it right after we put the finishing touches on our 2010 marketing plan. Oh yeah, that's right. We're really not going to write a 2011 marketing plan. We'll be lucky to find the time and energy to get to any marketing in 2011 between the clients, the upset paralegal, the unpaid receivables, the kids calling on the cell phone, and the need to hit the grocery store on the way home. A marketing plan isn't on the agenda no matter how much we know we should plan, budget, and calendar the necessary activities to continue to grow the quantity and quality of our clients...continue to full post

Full post as published by TechnoLawyer Blog on January 06, 2011 (boomark / email).