Legal Niches

Stardock: Elemental Will Lose Money

By james_fudge

Stardock CEO Brad Wardell says that the company's strategy RPG Elemental: War of Magic will end up costing the company money in the long run. This will happen, the company says, despite the fact that the game managed to break even on pre-orders.

"Elemental made its money back on day one and has continued to be profitable to this point," Wardell told Gamasutra in an email. "However, based on our projections we anticipate by the end of second quarter 2011 that Elemental will end up losing money overall as our objective is to spend what is necessary to ensure that the game meets the expectations of our customers."

Wardell did not disclose how many units the game has sold to date or how much money the company made off initial sales. While the company will lose money on the game, Wardell sees it as an investment in its PC customer base, who were very dissatisfied with the launch of Elemental. Read More

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Full post as published by GamePolitics.com on January 10, 2011 (boomark / email).