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: Real Lawyers : Have Blogs

10 reasons law blogs are preferable to email blasts and newsletters

By Kevin O'Keefe

A marketing and communications director with a good law firm client of LexBlog's asked this week to help her on the question of a law blog versus a email monthly blast. She's working with a practice group looking to expand their marketing reach beyond a monthly email blast they had limited success with. The group liked the idea of a blog, but is now getting cold feet because of the "frequency" of publishing. The practice group is now thinking another monthly mass-email and purchasing mailing lists to extend its reach. The marketing and communications director believes a blog may be the better fit. She's asked for my comments. Though email newsletters may still play a role in law firm marketing, here's ten compelling reasons the practice group may want to consider a blog first...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 14, 2011 (boomark / email).