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Corporate & Securities Law

: AntitrustProf Blog

Product differentiation on a platform: the informative and persuasive role of advertising

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Posted by D. Daniel Sokol Dries De Smety and Patrick Van Cayseele (both Katholic University of Leuven - Econ) explain Product differentiation on a platform: the informative and persuasive role of advertising. ABSTRACT: Both sides of a two-sided market are...

Full post as published by AntitrustProf Blog on January 25, 2011 (boomark / email).

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