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Intellectual Property Law

: Current Trends in Copyright, Trademark & Entertainment Law

Ambush Marketing and Super Bowl XLV

By ipandentertainmentlaw

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Ambush marketing, the act of a product or service trying to attach itself to a big event without being an official sponsor of the event, seems to be under control leading up to Super Bowl XLV in Arlington, Texas. The City of Arlington has been working since 2007 to comply with the NFL’s requirements to [...]

Full post as published by Current Trends in Copyright, Trademark & Entertainment Law on January 31, 2011 (boomark / email).

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