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Legal Commentary

: Althouse

Teams with stadium names that are just too sacred to sacrifice for the big money that comes from selling naming rights.

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It's an issue in the Chicago mayoral race:
??Soldier Field is a sacred Chicago landmark that honors our veterans and, as mayor, Gery would be very careful to protect that,?? said Brooke Anderson, spokeswoman for candidate Gery Chico. ??He would be open to exploring creative ideas that could attract sponsors while preserving the Soldier Field name and stadium to give soldiers the respect they deserve.??

But Rahm Emanuel, Carol Moseley Braun and Miguel del Valle are adopting the same hard-line stance as Mayor Daley, who insisted the stadium name remain untouched for his support of a $587??million renovation of Soldier Field in 2003.
Teams with stadiums names like "Giants Stadium" and "Cowboy Stadium" are in a much better position to cash in. But maybe it's better to have a name that can't be swapped for a sponsor's name, like Lambeau Field. Then you're not tempted to scramble for the money and end up with a horrible name like "Mall of America Field at Hubert H. Humphrey Metrodome," which really is the name of the place where the Vikings play. You're Vikings. That's your image. Legendary conquerors... traipsing around the mall with Hubert Humphrey. What a picture!

And I love this grandiose term "metrodome." There are metrodomes, stadiums, and fields. Notice the inverse relationship between grandiosity and greatness.

ADDED: I'm just noticing that Minnesota inserted "field" into its ridiculous new name that still contains "metrodome." Make up your mind. Interesting that the big corporation wanted to associate itself with the old-fashioned charm of "field," while the politician's name is stuck with the overinflated term "metrodome." And I do mean overinflated, because remember how it collapsed? And it's a good word to associate with Hubert Humphrey, since he had quite a large dome of a head.

It has nothing to do with football, but on the subject of Hubert H. Humphrey ? Hubert Horatio Humphrey ? and names, this is always hilarious:



And as long as I'm descending into Humphrey-related YouTube hell, there's this:

Full post as published by Althouse on February 09, 2011 (boomark / email).

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