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Search engine optimization driven journalism

By Kevin O'Keefe

AOL's acquisition of Huffington Post for $315 Million seems to have been driven in large part by Huffington Post's ability to publish content that was trending upward on Google search. Rather than report on the news, report on what people are looking for. From the New York Time's Claire Cain Miller yesterday morning: The Huffington Post has hired veteran journalists to beef up its news coverage. But a significant chunk of its readers come instead for articles like one published this week: ?Chelsy Davy & Prince Harry: So Happy Together?? The two-sentence article was just a vehicle for a slide show of photographs of the couple and included no actual news. But ?Chelsy Davy? was one of the top searches on Google that day, and soon after the article was published it became one of the first links that popped up in Google?s search results...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 12, 2011 (boomark / email).