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Social influence to replace links as measurement of importance on Google and the Internet?

By Kevin O'Keefe

Could lawyers and law firms be betting on the wrong horse when it comes to creating an effective Internet presence? When you mention an effective Internet presence, most law firms think of search. How do we achieve higher search engine rankings for our website and blogs. I blogged about the importance of links to achieve higher Google rankings earlier this week. Accordingly, most law firms, or companies doing search engine optimization (SEO) work on a law firm's behalf are chasing links. Some are doing it the proper way, some in underhanded ways. But what if links are not the long term answer for getting seen? What if it becomes the power of your social network that determines your importance and getting seen on Google? Rather than people voting on your importance by linking to your content, we'll use social influence to measure your importance on Google and on the Internet...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 16, 2011 (boomark / email).