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Legal Marketing & PR

Golden Practices

Ideas, tips and best practices for and from law and other professional service firms.
By Michelle Golden

Post Frequency: 2.6/day

Last Entry: March 07, 2011 at 15:38:20

Best CPA Firms to Work For

Posted on January 24, 2009
Congrats to all the firms that made Accounting Today's 2008: The Best Accounting Firms to Work For (or in pdf with graphics). Especially happy for the recognition of my friends at Mark Bailey & Co...

Growing a Forensic Accounting Practice

Posted on January 24, 2009
I'm belated in posting this very solid article written by my blogger-friend Tracy Coenen of Sequence Inc: "Providing Forensic Accounting Services as a Small Firm" published originally in FOCUS - Newsletter of the AICPA Forensic...

IRC Section 7216: Impact on CPA Firm Marketing

Posted on January 14, 2009
There has been a lot of chatter about compliance with this new code released in July 2008, and put into effect January 1, 2009, and what it means for firms. Directly reading the code, you'll...

Marketing Via Differentiation: Music

Posted on January 06, 2009
ACCOUNTING SONGS The Singing CPA, Steve Zelin, recently released a CD called No Accounting for The Holidays with tracks including: Most Deductible Time of the Year We Wish You a Great Big Refund Joy to...

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Dentist is Shining Professional Service Blog Example

Posted on January 04, 2009
A detour today... I used Google to help me learn why my 6 y/o has a white spot on her first grown-up tooth that is just beginning to emerge. The second result in Google for...

New Year's Marketing Resolutions

Posted on January 03, 2009
Lyne Noella is a wise lady whom I've long admired and known through the accounting marketing circles. Lucky for us, she has a blog called Relationship Marketing Program. She posted yesterday her Top 5 New...

Two New Accounting Blogs Launch: Marks 10th and 11th Niche Blogs

Posted on January 02, 2009
Hooray for (another!) Texas firm, Rylander, Clay & Optiz, LLP who are launching TWO blogs with fantastic team participation and a nice backlog of starting posts. Mission: Accountable is for tax exempt organizations serving Ft....

How to Build a Better Blog

Posted on December 20, 2008
Recently published by Law.com is an article by C.C. Holland that I contributed to, along with a few other blog experts and practitioners. Though directed at attorneys, the info in the article is just as...

How Do I Form a Working Marketing Plan?

Posted on December 15, 2008
A relatively inexperienced marketer, new to the firm, wrote recently with the following situation. Q. I recently interviewed my partners with a few key questions to begin developing a marketing plan for 2009. However, I'm...

What's the Diff...Between JPEG, TIFF & GIF?

Posted on December 14, 2008
Whether you only dabble in digital photo use and manipulation, or you are a seasoned desktop publisher, you're likely to learn some great info in these articles on Graphics and the Internet, by Grant Osborne....

Want $100 Savings for the AICPA PFP Conference, San Diego, in Jan?

Posted on December 09, 2008
As a speaker at the upcoming 2009 AICPA Advanced Personal Financial Planning Conference (January 19-21, 2009 at the Hilton San Diego Bayfront), I have the opportunity to provide you with a $100 friend-of-a-speaker discount on...

Please Stop Capitalizing "Firm"

Posted on November 23, 2008
You work in a firm, not a Firm. I think the reason accountants and lawyers excessively capitalize has to do with legal documents (contracts and engagement letters) you know, ?This contract is between Smith, Evans...

Getting Back to the Basics - Enjoying the Holidays Again

Posted on November 23, 2008
Maybe it takes a major economic downturn to smack us upside the head about what is important about the holidays. The spirit of fun, giving, and being with cool people is just amazing. And there's...

My Twitter Experience and Some Twittequette

Posted on November 22, 2008
I'm pretty new to Twitter (@goldenm) and I don't spend a ton of time on it. But I felt compelled to check it out and see what the buzz is about. Would there be value...

Most Fun Thanksgiving Card!

Posted on November 21, 2008
Just received this fantastic card from an accounting firm, KOS (Kessler Orlean Silver) in the Chicago area I love how they show they don't take themselves too seriously. The three hunters are the retired/semi-retired partners...

Building Blog Readership

Posted on November 13, 2008
Q. How might I bring the contents of my blog to a wider audience? A. Blog discovery and readership is very organic and, like most marketing, there isn't a single, guaranteed formula, but I can...

Accounting Association is Blogging

Posted on October 31, 2008
A new blog has emerged by the Exec Director/President of IGAF Worldwide, Kevin Mead, and it's called the Connected Accountant. Kevin's an interesting fellow. In addition to beign a Certified Association Exec (CAE), he is...

Turning a Liability Website into an Asset - Graf Repetti Launches New Site Today

Posted on October 23, 2008
Congratulations to my friend, CPA marketer Rob Orr, on a terrific-looking website for his new firm, Graf Repetti. When Rob arrived at the firm, as their first marketing director, the website was a fairly typical...

NY CPA, PFS Michael Goodman Comments on Economy

Posted on October 15, 2008
My friend Michael Goodman, CPA, PFS, president of Wealthstream Advisors in Manhattan, has created a fantastic set of short video clips discussing the current economic crisis. Approximately a minute each, the videos cover: Stock Portfolio...

Top 100 Firm (and Others) Prove Value Pricing Skeptics Wrong

Posted on October 15, 2008
For all the professionals who say that firms will never trash timesheets and move to value pricing, guess what? You can no longer say that. Four anomaly CPA firms who have proven you wrong are...

Your CPE is Your R&D, Don?t Underinvest

Posted on October 08, 2008
CPAs have become a lot less enthusiastic about CPE in the last 5-10 years. It?s almost viewed as a necessary evil. This is amazing to me because CPE for CPAs is essentially your R&D, or...

Your CPE is Your R&D, Don???t Underinvest

Posted on October 08, 2008
CPAs have become a lot less enthusiastic about CPE in the last 5-10 years. It???s almost viewed as a necessary evil. This is amazing to me because CPE for CPAs is essentially your R&D, or...

Jones & Roth (CPAs) Launch Healthcare Sector Blog

Posted on October 06, 2008
The EIGHTH industry-oriented accounting firm blog launched last week. The Best Practices Blog, by Oregon CPA firm Jones & Roth, focuses on medical practice management and is authored by partner Jeremy Prickel and senior accountant...

Accounting Today's Top 100 Most Influential People List!

Posted on October 02, 2008
No, Michelle Golden is not one of the Top 100 people. (Not yet, anyway. Yeah, still working on that). However, this blog actually got a kind mention on page 8 of Accounting Today's Sep 22-Oct...

Back from Unannounced Blog Hiatus

Posted on October 02, 2008
Not that I expect anyone noticed, but I've been awol for a bit owing primarily to a heavy travel month and lots of cool stuff going on! Here's some of it... * My son lands...

CPA Tells Accountant Jokes, Humanizes Firm

Posted on September 02, 2008
GROCO, a CPA firm in California, has videos on their website featuring one of their accountants, Steve, telling CPA jokes. Brace yourself! These jokes are absolute groaners (a la "why did the accountant cross the...

Blogging Policies

Posted on September 01, 2008
I'm asked often by firms about setting up company blogging policies. In general, my advice is to incorporate blogs into a consolidated "communications policy" for your firm. You don't really need one policy for email,...

The Basics of Facilitation

Posted on August 19, 2008
My last post talks about the importance of "facilitation" skills, particularly for professional firm marketers. These skills are also invaluable for firm administrators, HR, managing partners, niche group leaders, managers, and anyone else wanting to...

Earning the CPF Designation

Posted on August 13, 2008
In 2001, I decided I wanted to pursue becoming a Certified Professional Facilitator: a designation earned through the International Association of Facilitators. At that time, there were fewer than 200 CPFs in the entire world...

Entrepreneurs With a New Label?

Posted on August 07, 2008
See Ron Baker's post on "Grindhopping." It's about a book that helps people create expectations for leaving their 9-5 job to start their own gig. Is this merely a new name for the entrepreneurial bug...

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