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Legal Marketing & PR

Jonathan's Web Marketing Blog

Web marketing information for lawyers
By Jonathan Fashbaugh

Post Frequency: 0.4/day

Last Entry: March 25, 2010 at 18:04:00

Internet Marketing Keywords

Posted on September 18, 2008
One of the first steps in embarking on a Internet marketing campaign is the creation of a keyword list. This is a list of the keywords and phrases that you will target for 1st-page listings on the search engines. Establishing a definitive list will help you identify your goals and give you a direction to go in with your optimization...

Your New Marketing Person

Posted on August 26, 2008
From time to time one of our clients hires a new marketing person that we're told to interface with. The client wants to expand their marketing horizons and trusts the marketing person to do what's in their best interests. Perfectly reasonable. We're happy to start working with the new contact, but more often than not, the new marketing person doesn't want to interface with us...

Be Careful Who You Work With

Posted on August 19, 2008
One of the big names in the legal community has come under scrutiny from Google. You really have to be careful about the types of programs that you engage in as part of your web marketing campaign. Remember, you don't want to trick the search engines into getting your website to show up on the search engines...

Website Video - Warning Re Ownership

Posted on August 18, 2008
Before you sign up with a company for website video - be that as part of a website design package or as a stand-alone service, be certain that you own all the rights to the video. I recently learned that a big name in our industries retains the rights to the ...

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Website Marketing at IACA

Posted on August 05, 2008
We recently attended the IACA convention in Orlando. We had a lot of great discussions with cosmetic dentists who were interested in improving their website marketing. Most of them had websites, but their websites were either outdated or just weren't showing up on the search engines for one reason or another...

The Importance of Infrastructure in Web Marketing

Posted on July 23, 2008
Not all companies can do what Page 1 does. In fact, I'm not aware of any company that does all of the things that Page 1 does to get our clients to the 1st page of the search engines. The fact is, most companies can't reliably get their clients to page 1 because they don't have the infrastructure to take on such a monumental task...

Website "Hosting"

Posted on July 21, 2008
I frequently get calls from people who want to know if we design and host websites. "Hosting" can mean a couple of things. Technically, hosting just means making sure that when people go to your website, they can see it. It means keeping your website "live" on the Internet...

How to Shop for a Web Marketing Firm - Going Beyond Price

Posted on July 17, 2008
In shopping for a web marketing firm, price is important, but should not be the deciding factor. In Internet marketing, like many things in this world, you get what you pay for. If you let price be the only criteria that guides you in your decision making while shopping for a web marketing company, then you'll likely end up with a program that promises great results for pennies on the dollar...

Guaranteed Search Engine Optimization - Ask For It

Posted on July 14, 2008
One of the things that makes Page 1 different from the myriad other search engine optimization providers out there is our guarantee. People often wonder how we can offer a guarantee, and why other providers don't offer a guarantee. Our guarantee is simple...

Video Placement

Posted on July 11, 2008
Many website design firms make the mistake of sequestering video clips to a media player or "Video Website". This means that in order for people to watch your videos they have to make an extra click. Most people who are looking for a doctor or lawyer do not go to professionals' websites with the intent of watching a video, however they will usually be willing to watch at least a portion of the

Search Marketing In Multiple Markets

Posted on July 07, 2008
Occasionally I speak with potential clients who are faced with the challenge of targeting more than one metro market on the search engines. They don't like to hear this, but the best strategy in these cases is to use multiple websites. Basic search engine optimization makes multiple websites a necessity...

Website Emails

Posted on June 06, 2008
Today, while browsing for websites that might make good Page 1 clients, I noticed an unfortunate phenomenon. As I clicked through pages of Google SERPS, I found far too many websites that in one way or another, did not take advantage of email. Some of the websites made it difficult to find a way to email the practice...

Directing Traffic On Your Website

Posted on June 03, 2008
Website usability expert, Steve Krug, wrote a book called Don't Make Me Think. The book discusses the common usability mistakes that people make when building their websites. The idea is that people shouldn't have to think to figure out how to use your website...

Video for the Web - InformationWeek

Posted on June 02, 2008
This week InformationWeek published an article about video for the Web. All in all, it wasn't an article that I would recommend to any of my clients because it delved way too deep into technical details and assumed operations of a larger scale than what my average client is capable of...

Windy Las Vegas

Posted on May 22, 2008
Denver and Las Vegas are windy places today. Denver's even seen a tornado or two. Meanwhile Las Vegas natives have been ready to dawn jackets as the windy blows temperatures down to a windy 75 degrees. LVI is what brought me to Las Vegas yesterday. I've been teaching a web marketing course to their Core III and Core V students...

Google Health - A New Online Medical Record Solution

Posted on May 21, 2008
My doctor clients will be entrigued by this development in the Google universe. Google Health is a new system for sharing medical records with designated health care providers. People set up their medical records in one place, attached to a Google account, and designate who can view their records...

More Universal Search On The Way

Posted on May 21, 2008
In a webcast on Monday, Google opened up about some of the ins and outs of search including Universal Search. One of the best/worst things about Universal Search is the way in which the none-text results are filtered in with the traditional search results...

Video Usage Climbing on Google

Posted on May 20, 2008
According to recent numbers released by Hitwise, the number of people on Google (which now accounts for 68% of all search traffic on the web) who are watching video is up from last year by 46%. This means that more people are electing to watch video on the search engines...

Web Marketing In Tough Economic Times

Posted on May 15, 2008
I posted a blog entry on the Dental Web Marketing Blog. It's about what hard economic times should mean for Internet marketing spending. Check it out.

Evaluating Your Website's Design - Competitive Analysis

Posted on May 14, 2008
Every once in a while, it is important to take a hard look at your website's design to see if it is still competitive with the other websites in your area. Don't fall into the trap of becoming infatuated with your website. A website is a constant work in progress...

Websites on "the Cheap"

Posted on May 08, 2008
Occasionally, I get emails like this one: Jonathan, I am thinking of going with Company X. They do a custom website for about $4000. Can you compare and contrast your services with theirs? Whenever I hear of a website design program that is that inexpensive, I encourage the client to ask several questions to find out exactly what they are getting...

Google's Great 1st Quarter

Posted on April 18, 2008
I had to laugh at the title tag on this ABC News article about Google's stock bouncing back finally after a 35% dive since December. The tag read, "ABC News: Is Google Invincible?" Google's not invincible - just smart. It made a big push in PPC advertising outside the U...

A Guru's Tip - What We've Known At Page 1 All Along

Posted on April 17, 2008
It's common sense, really. You have to have content assets to back-up your web marketing. Without the content, visitors won't "buy". Here's an exerpt from WebProNews.com, from their recent article, Bad Content Equals Bad Sales. They're quoting usability columnist Jakob Nielson...

Google Adwords Email Scam

Posted on March 26, 2008
You should be aware of this phishing email scam going around and that others like them are quite common. Its sole purpose is to gather personal financial information from unsuspecting Google Adwords clients for credit card fraud. Here's the email: Dear Google AdWords Customer! In order to update your billing information, please sign in to your AdWords account at https://adwords...

Lawyer Education Seminar - AAJ in Santa Fe 2008

Posted on March 08, 2008
This week, I'm in Santa Fe at an education seminar for attorneys. This seminar is focused on damages. I've met with several attorneys who have had websites for several years, but haven't seen a return on their investment because their websites aren't showing up on the 1st page of the search engines...

Who is "Page 1 Solutions"?

Posted on March 08, 2008
Looking at my blog's usage statistics, the vast majority of people who arrive at my blog have typed in "Page 1 Solutions" on Google. People want to know who Page 1 Solutions is. Who are we, what do we do, what makes us different. People also type in "Page One Solutions" (our name is technically spelled with the numeral 1 instead of spelled out, but whatever), and others use "Page Solutions",

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