Legal Marketing & PR

New Business in 99 Days - Law Marketing

Posted on September 04, 2008
Beth O. Seabright, Director of Marketing at Tucker Arensberg, PC in Pittsburgh, PA, has been swamped with calls and emails about her article, Associates Develop New Business in '99 Days' Program, first published on the LawMarketing Portal. The blog Quiver & Quill followed up with Beth in an interview by Zachary Braiker of Boston, MA: 1...

Thriving in a Recession

Posted on September 03, 2008
Recently First Alert - Bowman's Accounting Report, published by Bowman Communications, Inc. focused on as "Thought leadership for your challenges ahead" with mini-articles by 14 experts, including yours truly. You can get the full report online...

Law Firm Marketing Mistakes When Dealing with Editors

Posted on September 02, 2008
Members of the LawMarketing Listserv were discussing how best to pitch a news story to an editor.  That's when the redoubtable Monica Bay, Editor-in-Chief, Law Technology News, chimed in with 20+ mistakes to avoid:  (See below for info on joining the LawMarketing Listserv)...

Time To Boost the Top Line in Law Firms

Posted on August 29, 2008
2008 will be law firms’ worst year since early 1990s, according to the gloomy Dan DiPietro, who oversees law firm client relations at Citigroup Inc.'s Citi Private Bank. A difficult economy has cut partner profits and associate attrition, while increasing expenses for major U...

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CMOs Say Recession Will Not Harm Marketing Budgets

Posted on August 28, 2008
Marketing budgets this year will not be slashed because of the economic downturn, according to a new survey by the  Chief Marketing Officers Club. 71% percent of chief marketing officers in the study do not plan on cutting their company's marketing budget, while only 14 percent said they would...

Curtis, Mallet-Prevost Launches Facebook Page to Attract Top Law Students

Posted on August 27, 2008
In what is believed to be a first for the AmLaw 200, Curtis, Mallet-Prevost, Colt & Mosle LLP launched a Facebook page to serve as a central component in its law school recruiting efforts. The Facebook page lists 31 fans, 9 universities as favorite pages, photos of firm events, and firm news highlights...

Curtis, Mallet-Prevost Launches Facebook Page to Attract Top Law Students

Posted on August 27, 2008
In what is believed to be a first for the AmLaw 200, Curtis, Mallet-Prevost, Colt & Mosle LLP launched a Facebook page to serve as a central component in its law school recruiting efforts. The Facebook page lists 31 fans, 9 universities as favorite pages, photos of firm events, and firm news highlights...

Webinar Tomorrow: What Do I Say To A Prospective Client To Win Them Over?

Posted on August 26, 2008
There is only 1 day left to register for Wednesday's August 27 Webinar: What Do I Say To A Prospective Client To Win Them Over? PRESENTED BY: Professional Business Development Institute (PBDI.org)  SPEAKERS: Larry Bodine, Esq. and Michael G...

Webinar Today: What Do I Say To A Prospective Client To Win Them Over?

Posted on August 26, 2008
You can still register this morning for today's Webinar: What Do I Say To A Prospective Client To Win Them Over?   PRESENTED BY: Professional Business Development Institute (PBDI.org)  SPEAKERS: Larry Bodine, Esq. and Michael G. Cummings  DATE: Today, August 27, 2008; Noon - 1PM Central Time  LOCATION: on the web, on your computer CONTACT: Michael G...

Benesch Launches Recruiting Video

Posted on August 25, 2008
Benesch, an Ohio-based firm with 140 lawyers, has launched a new recruiting video, equal in quality to videos that megafirms on the East Cost put online. The professionally-produced video can be found on the firm’s website at www...

Duane Morris cuts marketing, business development staff

Posted on August 22, 2008
This just in from Law.com: Duane Morris, an international law firm with Philadelphia roots, has cut about 18% of its marketing and business development staff, making staff reductions that echo moves at other firms in recent months. The firm, which has about 650 attorneys, now has a marketing and business development team of 30 to 35 people, after eliminating seven managers and staff and hiring three more senior executives in the past few months, said Ed Schechter, the firm's chief marketing officer...

Benesch Launches Recruiting Video

Posted on August 21, 2008
Benesch, an Ohio-based firm with 140 lawyers, has launched a new recruiting video, equal in quality to videos that megafirms on the East Cost put online. The professionally-produced video can be found on the firm’s website at www...

50 Best Law Firms for Women Named by Working Mother magazine

Posted on August 21, 2008
Working Mother magazine has named the top 50 best law firms for women (see below), based on their retention and promotion of female lawyers, family-friendly benefits and policies, flexibility, leadership, compensation, among other factors. Being named to the list is a huge marketing coup...

Sexy Nurses and a Toilet of Money highlight the Law Marketing of whocanisue.com

Posted on August 19, 2008
Belching up from the dregs comes the marketing campaign of whocanisue.com, featuring sexy nurses and an overflowing toilet of money. Ordinarily I'm all in favor of freedom of marketing for lawyers.  But I'm barfing as I review their bottom-feeding, publicity whoring campaign...

What General Counsels Want from Law Firm Marketing

Posted on August 18, 2008
Visit the new August issue of Originate! - the business development newsletter, to read a very specific list of marketing pointers in-house lawyers Carolyn H. Clift, Esq. and Verlyn Suderman, Esq.  According to the duo, there are 7 specific things that law firms should know about so they can get corporate legal work...

99-cent Gas is Novel Law Firm Marketing Technique

Posted on August 14, 2008
One of the most successful law firm marketing gambits this year was the 99-cent gas giveaway by Kentucky personal injury attorney Kevin Renfro and the Becker Law Office.   He achieved all his marketing goals: He "separated himself from the herd" of other lawyers...

Webinar Tomorrow: Generate More Revenue by Focusing on High End Work

Posted on August 13, 2008
Don't wait to register for tomorrow's Webinar, which will help you get more clients and generate more revenue. SPEAKERS: Business development experts Darryl Cross, Michael G. Cummings and me. DATE: Tomorrow, August 14, 2008; Noon - 1PM Central  LOCATION: on the web, on your computer CONTACT: Program Director Laura Kresich; (Tel) (773) 966-9273 or  Lkresich@lawmarketing...

Webinar Today: Generate More Revenue by Focusing on High End Work

Posted on August 13, 2008
SPEAKERS: Business development experts Darryl Cross, Michael G. Cummings and me. DATE: Today, August 14, 2008; Noon - 1PM Central  LOCATION: on the web, on your computer CONTACT: Program Director Laura Kresich; (Tel) (773) 966-9273 or  Lkresich@lawmarketing...

Avoid the Cost of Failing to Follow Up after Seminars

Posted on August 12, 2008
Hosting seminars and giving speeches are good marketing tactics, according to Sales Attorney Johnny Manriquez. But they won't generate new business if lawyers fail to follow up or wait for the phone to ring. Johnny Manriquez, Esq., is the Sales Attorney for Scholefield Associates, P...

Law Marketing Tip for Litigators: Position Yourself as a Case-Settler

Posted on August 11, 2008
If you are a litigator, the best way to get new clients is to market yourself as a risk reducer and problem avoider.  Most litigators make the mistake of marketing themselves as fire-breathing trial lawyers.  But the better approach is to say that you will keep clients out of court, save them from even having to answer a lawsuit, and prevent them from having to appear at a deposition...

Hilarious Video Satirizes Lawsuit-Crazy Lawyers

Posted on August 08, 2008
There is a hilarious video on YouTube that satirizes bad lawyer advertising, brought to you by the fictional law firm of Swindel & Scheister.  "We will sue everybody," says the ad, if you've ever been misunderstood, stung by a bee or annoyed by pop-up advertisements...

Heard of WhoCanISue.com? Hilarious Video Satirizes Lawsuit-Crazy Lawyers

Posted on August 08, 2008
There's some buzz about a new client-lawyer matching service called "WhoCanISue.com." Some have called it a terrible idea that brings disrepute upon the profession, on the other hand, others say it borders on barratry, which is the unethical stirring up of quarrels and lawsuits...

Law Firm Marketing Mistakes When Dealing with Editors

Posted on August 08, 2008
Members of the LawMarketing Listserv were discussing how best to pitch a news story to an editor.  That's when the redoubtable Monica Bay, Editor-in-Chief, Law Technology News, chimed in with 20+ mistakes to avoid:  (See below for info on joining the LawMarketing Listserv)...

How Email Marketers can Avoid Getting on a Blacklist

Posted on August 07, 2008
My friend Josh Frucher in New York just put up this excellent list of pointers for email marketers, about how to make sure your emails get delivered: Email Deliverability Best PracticesThey include:#1: Register a custom domain#2: Get a Private IP address#3: Reverse DNS: Use an email service provider who will customize your email headers so that the domain name in the "From" field and headers of your emails match the domain name associated with your unique IP address...

Blogger Bob Ambrogi Wins National Press Award

Posted on August 07, 2008
The American Society of Business Publication Editors this week awarded blogger Bob Ambrogi its national silver award for best contributed column in a publication with a circulation under 80,000. He received the award for the "Web Watch" column he writes for the magazine Law Technology News, an ALM publication...

Winners of the Tenth Annual Edge Award

Posted on August 06, 2008
The ABA's Law Practice magazine and Edge International announced three winners of the tenth annual Edge Award.  The awards commend outstanding articles in the magazine most likely to have a practical influence in shaping the actions lawyers take to manage their practices...

Evidence that the Yellow Pages are Trash

Posted on August 05, 2008
If there was every any doubt that lawyers should cancel their Yellow Pages, I offer this photographic evidence. I just got the latest edition of “The Real Yellow Pages” from AT&T. Notice the presentation: dumped like a piece of garbage on my front lawn, wrapped in a cheap plastic bag...

Google Keyword Search Volume Now Available with the Google's Keyword Tool

Posted on August 04, 2008
This just in from Tim Stanley's Law, Technology & Legal Marketing Blog: Google's AdWords Keyword Tool now gives the approximate monthly search volume for different keywords.You can read more about this new feature on the Google AdWords Blog.And here are a few words and their approximate monthly search volume4,090,000 Lawyer7,480,000 Attorney1,000,000 Law Firm 7,480,000 Legal20,400,000 LawOf course, as can be seen in the image above, Google gives additional suggested terms as well...

DLA Faces Job Cuts

Posted on August 02, 2008
From Law.com:DLA Faces Job Cuts as Effects of Crunch Continue to Take Hold DLA Piper has become the latest firm to be hit by the market downturn, with the international giant currently consulting on a number of possible redundancies in its London office...

Associates Develop New Business in '99 Days' Program

Posted on August 01, 2008
When Beth O. Seabright, Director of Marketing at Tucker Arensberg, PC in Pittsburgh, PA, joined her first law firm, she was surprised inspired by the young, bright, outgoing associates who were eager to build their own book of business, even right out of law school...

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