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SpongeBob at the NYSE

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

 In case you missed it, SpongeBob Squarepants rang the Closing Bell at the NYSE today, in honor of the tenth anniversary of Nickelodeon's animated television show SpongeBob Squarepants.  SpongeBob is a sponge that lives in a pineapple under the sea along with his bestfriend Patrick Star, a starfish that lives under a rock in the sea.  Despite that, or maybe because of it, SpongeBob Squarepants has been the number one animated show for kids ages 2-11 for more than seven consecutive years.  And actually can be quite entertaining even for kids outside of that age range.  In fact, some think that the show's cross-generational appeal is the secret to its success.  Indeed, while Spongebob's creator never thought that a show about a sponge would survive past the first season, the show reportedly generates nearly $8 billion a year in merchandising revenue, and its 700 license partners worldwide make it the most widely distributed franchise in MTV Networks history.  Quite a big success for a sponge.  So happy anniversary SpongeBob--some entertaining and upbeat news for the market.  

Full post as published by Conglomerate on July 15, 2009 (boomark / email).