Constitutional Law

Making Progress Toward Launch of Phoenix Light Rail Pub

By Aleksandra Chojnacka

Daily Phoenix is a website and mobile app for Phoenix metro residents who use or live around the light rail. We are providing news and information per stop. Information includes business and services, events, promotions, gossip, networking opportunities, etc. all on a stop by stop basis.

Where are we today?

It has been an incredibly busy couple of months! As Adam mentioned in his last post, we were featured on "Good Morning Arizona" last month. They want to have us back when we finally launch the project and have us demo it on live TV. Very exciting!

We've made lots of progress in building the site. We've found two great guys (our programmer, Caige, and designer, Scott) who are helping us build and launch our project! Working with them has been a great learning experience, from building wire frames to information design. We're hoping to have a beta launch by the end of September. With this goal in minding, we are planning a launch party in Tempe, Ariz., the first week of October. The launch party will be a great way for us to demo our product and conduct a fun scavenger hunt using the mobile version.

One of the other things that has kept us busy these last few months has been getting in touch with stakeholders to get buy-in and assistance. We've met with the Tempe Chamber of Commerce, Phoenix Arts Council, Tempe Convention and Visitors Bureau, and have a few more meetings in the works. Everyone has been very supportive and excited about the idea.

Our next step is to meet with the local businesses around the light rail to build awareness, get their feedback on what we're doing and how we can make it better to serve their needs.

We still have A LOT of work ahead of us but are making great progress so far.

Sidenote: We are STILL debating the name of our site...

Full post as published by MediaShift Idea Lab on August 11, 2009 (boomark / email).