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Consumer Law

: CL&P Blog

Bloggers and Product Endorsement

By Brian Wolfman

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by Brian Wolfman

Check out this article in yesterday's New York Times about bloggers who receive free products from companies and then blog about them if (they say) they like the products but are silent about them if they don't like the products. As the article explains, the Federal Trade Commission is considering whether to regulate these practices. Those proposed amendments to the "FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising" can be found here (note in particular the material at pages 69-70 and 84-85 of the proposal).

Full post as published by CL&P Blog on July 13, 2009 (boomark / email).

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