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: 43(B)log

Coat ad using Obama's picture draws interest

By Rebecca Tushnet

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NYT blogs the story here. Obama might be the only prominent celebrity so unlikely to act against this type of use of his image that the publicity isn't accompanied by substantial risk. Here's what the company's president has to say, somewhat disingenuously:

Asked whether he was taking a risk, he said, ?Is it a calculated risk? Not being an attorney ? I?m being, really, a designer, merchandiser guy in the apparel business ? I would leave that to the attorneys or whatever. We?re not saying President Obama endorses Weatherproof apparel.?

?If we were to get a letter or a call from the White House saying they didn?t approve of it or they didn?t like it or whatever, or they see it as an ad, we?ll do whatever we have to do. We?re not looking to alienate the White House,? Mr. Stollmack said.

Full post as published by 43(B)log on January 06, 2010 (boomark / email).

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