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: 43(B)log

Self-dilution

By Rebecca Tushnet

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Apparently I'm not the only one who felt cheated by seeing Star Trek on an "Imax" screen that looked just like a decently sized multiplex screen to me. Turns out that now Imax screens can be small! Imax thinks no rebranding is necessary to distinguish sizes; I know that I now have a very different, and negative, impression of the brand as a whole. I'll be sticking with the Uptown where possible for my blockbusters, thanks, and as for paying extra for Imax: unlikely, unless I confirm screen size.

Full post as published by 43(B)log on May 15, 2009 (boomark / email).

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