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Intellectual Property Law

: Intellectual Property Watch

FIFA, Vuvuzelas And Facebook: The Global Trophy Of IP Protection

By Intellectual Property Watch

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In the run-up to the Fédération Internationale de Football Association (FIFA) World Cup in South Africa, sometimes described as the biggest marketing event in the world, there have been a number of instances where FIFA and local businesses have conflicted over the use of terms to advertise their products.

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Full post as published by Intellectual Property Watch on June 11, 2010 (boomark / email).

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