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Intellectual Property Law

: OUT-LAW.com

Google launches behaviour-tracking ad system

By Pinset Masons

ADVERTISEMENTS
Google has launched a behavioural advertising system which will track users' online activity to display to them adverts it thinks will be more relevant to them. The company said users will be alerted to the activity through labels on ads.

Full post as published by OUT-LAW.com on March 11, 2009 (boomark / email).

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