Intellectual Property Law

Hearst Magazines Run Anti-Counterfeiting Ad Campaign

By Michael Atkins

It’s uncool to buy knockoffs. That’s one of the messages in this month’s Esquire magazine.

The ad text states:

“Hearst Magazines salutes the Italian Intellectual Property Rights Office for its tireless campaign against counterfeiting. The Italian Intellectual Property Rights group represents a network of 14 offices in 10 countries, working domestically and internationally to support Italian businesses and protect the ‘Made in Italy’ label and its legacy. For more information, visit FakesAreNeverInFashion.com.”

I’m skeptical this effort will fare any better than your typical “Don’t Do Drugs” PSA, but it’s interesting to see the effort.

Full post as published by Seattle Trademark Lawyer on December 17, 2009 (boomark / email).