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"MEDITERRANEAN MELT" Not Merely Descriptive of Sandwiches, Says TTAB

Applicant Dikran M. Iskenderian came up a winner in his TTABattle to register the mark MEDITERRANEAN MELT for "sandwiches, panini," convincing the Board to reverse a Section 2(e)(1) mere descriptiveness refusal. Although the Board agreed that MELT must be disclaimed, it found the word MEDITERRANEAN, as applied to food, to be too ambiguous to be descriptive. In re Dikran M. Iskenderian, Serial No. 77266353 (September 22, 2009) [not precedential].Applicant Iskenderian described the MEDITERRANEAN MELT as his sandwich as "a pressed sandwich which consists of cheese and basturma. Basturma is a highly seasoned air-dried cured beef. Beef and preferably veal is the most common meat used for basturma and it is prepared by pressing the meat to squeeze out its water, then covering it with a cumin paste prepared with crushed cumin, garlic, hot paprika and air-drying it...continue to full post

Full post as published by The TTABlog on September 23, 2009 (boomark / email).