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Precedential No. 4: TTAB Finds That "NKJV" Has Acquired Distinctiveness for Bibles

Reversing a refusal to register the mark NKJV for bibles, the Board found that, in light of Applicant's long use, substantial sales and advertising, and ownership of two incontestable 2(f) registrations for marks that include the term NKJV, the mark had acquired distinctiveness. In re Thomas Nelson, Inc., Serial No. 76681269 (January 28, 2011) [precedential].Mere Descriptiveness: The Board observed that, for NKJV to be merely descriptive of bibles, the evidence must show that (1) NKJV is an abbreviation for ?New King JamesVersion?; (2) ?New King James Version? is merely descriptive of bibles; and (3) a relevant consumer viewing NKJV in connection with bibles would recognize it as an abbreviationof the term ?New King James Version.?First, the Board concluded that NKJV is an abbreviation for New King James Version, based on Acronymfinder...continue to full post

Full post as published by The TTABlog on February 09, 2011 (boomark / email).