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Intellectual Property Law

: Trademark Blog

Real Conversation I Overheard

By Marty Schwimmer

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Friend 1: He works for Ugoigo.

Friend 2: Ooh-goy-joe?

Friend 1: Yeah "Ooh-goy-joe"

Friend2: What do they do?

Friend1: travel site.

Friend 2: Oh god, that's my company's site. It's pronounced "I go, You go." No one gets that - we have to re-brand.

Full post as published by Trademark Blog on June 10, 2010 (boomark / email).

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