Intellectual Property Law

The S, E or X Model

By Marty Schwimmer

CNN.com: New Car Names - How They Get 'Em:

Frazier speculates that it's no accident that carmakers especially like to use the letters S, E or X in various combinations.

But there's a far greater sin in car naming, as far as some experts are concerned. Automakers commit it when they rely on meaningless strings of letters.

Full post as published by Trademark Blog on March 12, 2008 (boomark / email).