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Intellectual Property Law

: IPKat

But will they remove their rings?

By Johanna Gibson, David Pearce, Jeremy Phillips and Ilanah Simon.

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Olympic Removals is the unfortunate name of a removal business that has been told it must remove the Olympic symbol from its livery or face some pretty rough litigation. According to the Hertfordshire Mercury, spotted by the eagle-eyed Claire Argent, Olympic Removals -- which happens to be located directly opposite the world-class white water course currently under construction -- has received a warning email from LOCOG, the London Organising Committee of the Olympic Games, to stop using their long-established logo or face being sued. The firm maintains that it has used the five-ring symbol for 22 years and says it will not budge.

LOCOG says the removal firm, which specialises in library moves, should take down or paint over the Olympic rings logo which adorns its fleets of lorries, vans and other signs, and withdraw it from its marketing materials. The deadline for action (17 July) has now passed. The company says it would cost a small fortune to change the firm?s logo, but if they were offered proper compensation they would consider it.

A London 2012 Organising Committee spokesman said:

?The Olympic symbol is the most valuable asset of the Olympic movement and is integral to us privately raising the Ł2bn needed to stage and host the Games. We are obliged to prevent its use by third parties who do not have an official association with the Olympic movement while respecting the rights of those who are able to do so under the law. We cannot comment on individual cases. However, LOCOG deals with every matter on a case-by-case basis and will always?.

The IPKat hopes that some compromise can be found. Perhaps, for a small consideration, Olympic Removals can become a sponsor: Official Library Removals Supplier or something along those lines.