International Law

Coaching Group a Franchise?

Image via Wikipedia

Good observation about the impact of the new Biz Op Rule.

"Sometime in the next 12 months, we expect the FTC will pass a totally new Business Opportunity Rule that will address business systems like we have been discussing that are not franchises.

When they do, we also expect that they will come to require some sort of disclosure document for business opportunities like those of franchises.

If this occurs, and it seems certain that it will, your business system will be one or the other: franchise or business opportunity and you will have to comply with the rule of that business label.

From a marketing position alone you may prefer to be a franchise because business opportunities have always had a sort of tainted reputation and it will take some years to change the image."

Full post as published by Misleading Advertising Law on November 28, 2008 (boomark / email).