International Law

Dr. David Sinclair Quits Shaklee Board

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Rachel writing at her blog OP Tree writes about the latest news from Shaklee:

"David Sinclair, a Harvard Medical School professor who had been working with Shaklee as a member of their scientific advisory board, has quit.

Sinclair's exit from the company is not entirely shocking as he has been questioned lately regarding his involvement and endorsement of Shaklee's latest revolutionary product, and anti-aging serum called Vivix which has been touted as the "world's best anti-aging supplement."

Sinclair has been helping to promote the product since it was introduced in August.

The Vivix syrup is said to be a key ingredient to extending life."

Uh, not "not entirely shocking"?

Having a prominent anti aging researcher, a professor at Harvard, on the its Board was quite a coup for the Shaklee.

Here is more of the Shaklee story from the WSJ.

Following questions by The Wall Street Journal about his seeming endorsement of the product, Dr. Sinclair resigned from the board last week and now says his name has been misused in connection with Vivix, which contains the antioxidant resveratrol.

Shaklee, based in Pleasanton, Calif., disputes this and says he approved all uses of his name in its advertising material."

Can you see how this is going to play out? There will be a number of furtive references to a world class researcher who has provided all the necessary research behind Shaklee's products. Some story about why the world class researcher cannot be identified because of the other boards he is on will follow.

Full post as published by Misleading Advertising Law on December 30, 2008 (boomark / email).