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Franchise Shills

Fakes testimonials works simple because they are testimonials, in the same way that canned laughter provokes more laughter even for unfunny jokes.

Consider this 123 Fit Franchisee shill

"We are having a blast with our 123 Fit location. And we have now proved you can generate positive cash flow with this system.

I am just an average owner who used much of the corporate marketing along with some ideas of my own. It takes work - no doubt.

I cannot understand the remarks of Do Dilligence.

They sound bitter and uninformed.

I agree with the person who wrote that grown ups are supposed to be in business. Let the children go to daycare.

Do Dilligence is spreading rumors, false information, uninformed opinions, and crying like a baby.

No way a successful owner is going to share information with a person like that.

However, I get very few calls to my club from folks doing their due dilligence.

When I do get them, I give them the good, bad, and ugly. There is some of all. Some of them have gone on to open successful clubs. I verify my statements to the people who count - state government, CPA, etc.

Will not post them here for Do Dilligence to take shots at. Too negative and uninformed. And working with old information and a bad attitude."

To understand who I look at statements like this, you have to be able to spot the tells - virtually, every shill will explain how the system works and that you failed because of your lack of work ethic.

Here is the problem, though, with that little trick and 123 Fit Franchise. The 123 Fit Franchise's financial documents show that 123 Fit is so unfit financially that their accountants have serious doubts that it will continue as a going concern. But their systems works, eh. What is their system then? Simply selling franchisees to people who cannot read?

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Full post as published by Misleading Advertising Law on September 29, 2008 (boomark / email).